A good B2B reputation is vital. Whether it’s with those you do business with or those who share your sector, a bad B2B reputation will mean you won’t be able to function and your business will fail. It really is that simple…
You’ve probably already come across a few marketing and PR ‘experts’ in your time. They once got a story in a local paper so claim they’re a PR pro, maybe they have a Facebook AND Twitter account, which makes them a ‘social media guru’…