Who wants more website visitors, more social media engagement, and marketing that delivers long-term results? Well, that’s probably everyone – so let’s talk about advertorials.
An advertorial is a paid-for article that reads like editorial content, giving businesses a story-driven, trust-building way to reach their audience. They don’t just put your brand in front of potential customers – they tell a story, build credibility, and drive traffic straight to your website.
Unlike traditional ads that can be easily overlooked, advertorials blend seamlessly into trusted news platforms, positioning your business as an authority while subtly guiding readers to take action.
And when paired with banner ads, they create a powerful digital strategy, boosting brand awareness, engagement, and search rankings – all in one go.
If you’ve spotted articles in local media about businesses making waves, chances are they were advertorials. And guess what? They’re one of the smartest ways to get your business noticed.
Why do advertorials work?
As Forbes Agency Council puts it, “Advertorials draw readers in with engaging narratives that feel informative rather than promotional, making them an effective tool for businesses looking to build trust and connect with audiences in an authentic way.”
So, why are more and more businesses using advertorials? Let’s break it down.
1. Google loves them (and so does your website traffic)
A well-placed advertorial doesn’t just get seen by readers – it helps your website climb up the search rankings.
When a respected local news site like the Bedford Independent, for example, links to your business, search engines see it as a thumbs-up for your credibility. This boosts your authority score, making it more likely that customers will find you when searching for what you offer.
According to DemandMetric, brands investing in content marketing (like advertorials) see 55% more traffic than those that don’t.
2. Readers trust articles more than ads
People know when they’re being sold to. A flashy ad might grab attention for a second, but a well-written, valuable article builds trust.
Take Woodfines Solicitors, for example. Their monthly legal advice column on the Bedford Independent isn’t just an ad – it’s a resource that positions them as the go-to legal experts in the region. By offering useful insights instead of just promoting their services, they become the first name people think of when they need legal advice.
3. You get way more value for money
Advertising can be expensive, and once it’s gone, it’s gone. A print ad lasts a day. A social media ad disappears in a scroll. But an advertorial? It stays online indefinitely, continues driving traffic to your website, and keeps working for you long after publication – without any extra spend.
4. You can send readers straight to your website
Unlike most ads, advertorials allow clickable links – meaning you can send people directly to your website, product pages, or booking system.
That’s exactly what Bedford Blues RFU did when they used an advertorial to promote their venue The Burrow as the go-to spot for watching the Six Nations.
The result? More bookings, more footfall, and more people talking about their business.
5. You get to tell a story (and stories sell)
People don’t just buy products – they buy into brands, experiences, and emotions.
That’s why Brewpoint Brewery turned a simple job advert into a feature about what it’s like to work there. Instead of a dull “we’re hiring” post, they painted a picture of their company culture – attracting applicants who truly fit their brand.
With an advertorial, you’re not just selling – you’re connecting.
Team Hutch is the go-to for writing advertorials that work
An advertorial isn’t just a quick blog – it needs to be strategic, well-written, and designed to get results. That’s where Hutch comes in.
✔ We write engaging, story-driven content – no boring sales copy, just articles that people actually want to read.
✔ We have strong media connections – the Bedford Independent alone has 130,000 unique readers and we have access to a much wider independent news network all with similar stats.
✔ We optimise for SEO – we research keywords, tone, and angles so that your article keeps driving traffic long after it’s published.
Let’s get your business featured
If you want more people to discover your brand, trust your expertise, and visit your website, an advertorial is the perfect way to do it.
And with Team Hutch, you don’t just get an article – you get a piece of content that works hard for your business.
Let’s make your business the story everyone is talking about (and for the right reasons). Get in touch today.
